Marketing Manager

A Real Time Window Of Behaviour

One of the most important aspects that underpins a successful marketing strategy is understanding customer and market behaviour. This insight helps any business become aware of any weaknesses and paves the way for developing future opportunities.

Obtaining this information quickly and accurately is traditionally a difficult, expensive and resource intensive task usually involving surveys, lots of phone calls, complex sales/activity reports, market research expertise and collating of information into meaningful outcomes. Any delays may cause significant loss of opportunity particularly if you sell products or services that have short lifecycles such as technology or seasonal items.

eSITE.CONNECT Live eCommerce Online Stores gives you unparalleled insight into your customer behaviour at a click of a button. This is achieved by tracking customer/user behavior as they browse your website and online store. The advanced statistics administration facility gives you access to a whole range of up-to-date information such as:

What the user is searching for.
How often they login.
What is currently in shopping carts and for how long.
Who has registered and ordered.
Products and category performance.
Web user/Account performing.

These statistics give you a live real time window into understanding customer behaviour and market trends.

Optimized For Search Engines

The internet gives you unparalleled access to markets beyond physical sales & marketing boundaries. Search engines serve a key role in attracting new customers and having a search engine friendly website dramatically increases the exposure of your business as it grows regionally or worldwide.

eSITE.CONNECT Live eCommerce Online Stores incorporate many features to ensure your entire website including the product catalogue are search engine friendly. This includes:

Instructing you to design a list of ranked keywords.
Designing search engine friendly web pages.
Embedding your keywords into your webpages.
Deploying a search engine sitemap.
Advising you on setting up targeting search engine Adword campaigns.
Registering your site with search engines.

One of the most important factors in search engine optimization for Google is page rank. If you are upgrading from an existing website, eSITE.CONNECT will ensure that your page rank is transferred to your new website within weeks of going live.

Web Marketing Gets Infectious

The internet medium is one of the most cost-effective methods to communicate with existing or potential customers’ en mass. A clever online marketing strategy often takes advantage of infectious (viral) marketing. Most people with web access have already been exposed to forms of infectious marketing and possibly not even knowing it.

Infectious marketing consists of a unique promotion, movie, flash, image or content often embedded into your website or an email aimed at a mass target audience. The key is to design stimulating content which becomes self propelling. Web users worldwide pass it on to friends, colleagues or associates. Often the stimulus is focused around humour or a free giveaway. The content determines the target audience and if done well, the interest will quickly convert into business opportunities.

The unique design of the Website Content Manager built into SITE.CONNECT Live eCommerce Online Stores enables you or your graphic designer to easily embed any of the above mentioned content into your website within seconds. The new Web Marketing module offers e-Marketing facilities to get the word out and serve as the catalyst. Whether its promoting or launching a brand or getting a promotion out there, infectious marketing can do the work quickly and cost effectively.

Unleash Your Online Campaigns

Due for release at the end of 2008, eSITE.CONNECT Live eCommerce Web Marketing module will give you the ultimate freedom to develop and manage Web Campaigns within seconds. Web Campaigns run for a nominated duration and apply to a group of customers or prospective users assigned by you. A web campaign can comprise of any of the following:

Scheduled Emails, eNewsletters or SMS messages set to trigger throughout the campaign duration.
Eligibility criteria such as entering a promotional code or VIP no.
Activation and deactivation of campaign specific content in your website.
Attaching special deals to a range of products. (I.e. Buy 1 get 1 free, 20% off, Price override)

As the Web Campaign progresses, you get to review detailed statistics that track various measures such as page views, clicks and sales statistics. This invaluable feedback enables you to tweak a Web Campaign as it progresses. For instance, if you find that a particular product is soaring in sales, you may decide to add similar products to the campaign and schedule an email to notify eligible recipients.

Incorporating Live eCommerce Web Campaigns into your marketing strategy will give you unparalleled abilities to quickly deploy cost-effective promotions to your customer base.

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